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Eco-Friendly

Working with organic and eco-friendly suppliers and manufacturers is at the root of everything we do...

We all know that a baby's skin is thinner and more fragile than our own and that more babies than adults are affected by Eczema (around 10%) which is worsened by chemical residues and allergens found in conventionally grown cotton and many dyes. As parents ourselves, we think it's reassuring to know that our babies are sleeping against something that is free from harmful chemicals or pesticides, and hasn't compromised the environment unnecessarily.

Just as importantly, using organic and Okeo-tex certified suppliers for our collection exclusively also has added benefits in terms of product quality and longevity. Conventionally processed cotton lasts 10-20 washes before it starts to break down whereas the cotton we use lasts for up to 100 washes. This actually makes organic and eco-friendly cotton better value as you get far more wear out of it. Oeko-tex (www.oeko-tex.com) certified cotton whilst not organic is tested to ensure that it is free from toxins and harmful chemical or dye residues and safe from a human ecology point of view. Products are assigned to one of four categories and the products we produce fall into stage 1, the most stringently tested categogy created for items made specifically for newborns to 3 years.

We spent a long time finding the right people to work alongside, taking the time to visit our manufacturers and meet them first-hand. The suppliers we use overseas produce organic cotton and are GOTS certified meaning they must adhere to a strict inspection process. Their workers are paid fairly and are well treated with good holidays and the growing process also ensures that workers are not exposed to harmful chemicals.

There's lots of information available online about the benefits of organic certified cotton, (www.soilassociation.org) but here are the headlines:

1. It doesn't use harmful pesticides protecting farmers' lives and environments
2. It allows farmers to also grow food and other crops on their farms at the same time 
3. It avoids GM and helps give the farmers control instead of big GM companies
4. Factory conditions are higher
5. All end garments are residue free (which is particularly important for babies as their skin is thinner than adults)
6. It uses less water preserving a scarce and precious resource